The cost of producing a professional TV advertisement for your business can vary widely based on several factors. These costs typically cover the creation of the advertisement, from the initial concept to the final polished version ready for broadcast. Below is a breakdown of the key factors that influence production costs:

PLAN NO 1

Professional TV AD: 30 Lakhs +++
Professional Photoshoot: 5 Lakhs +++

PLAN NO 1 – Samples

Sample: 1 | Plan No: 1 | Budget 50 Lakhs +++

Sample 2| Plan No: 1 | Budget 35 Lakhs +++

Sample 3 | Plan No: 1 | Budget 20 Lakhs +++

 

PLAN NO 2

TV AD: 10 Lakhs +++
Photoshoot: 2 Lakhs +++

Photoshoot (White Background) + Chroma Shoot (Green Background) = You can add any background as per your requirements. And you can change background anytime.

Sample 1 | Plan No: 2 | Budget 10 Lakhs +++

Sample 2 | Plan No: 2 | Budget 10 Lakhs +++

Sample 3 | Plan No: 2 | Budget 10 Lakhs +++

 

Advertising on a budget – Read Below Content for Shoot Budgeting for Ad Campaigns | TV Ad on a Budget

1. Creative Concept and Scriptwriting

• Simple Commercials: If you only need a basic script with minimal creative direction, the cost for scriptwriting can range from INR 10,000 to INR 50,000.
• Complex Campaigns: For more elaborate commercials, including high-level creative direction, multiple drafts, and a strategic approach, this cost can increase to INR 15,000 to INR 1,50,000 or more.

2. Casting

• Local Talent/Artist: If you use local or relatively unknown actors, voice-over talent, or models, casting can range from INR 10,000 to INR 50,000.
• Celebrity Talent/Actor/Actress: Hiring well-known actors or celebrities can significantly raise the cost. High-profile talent may cost anywhere from INR 3,00,000 to INR 3,00,00,000, depending on the individual’s fame and the scale of the project.

3. Filming and Equipment

• Basic Production: For a simple shoot with basic equipment (e.g., a single camera and minimal crew), production costs can range from INR 1,00,000 to INR 30,00,000+.
• High-Quality Production: If you want higher-end production values, using multiple cameras, advanced lighting, and special equipment (such as drones or steadicams), the costs may range from INR 10,00,000 to INR 30,00,000+.
• Film or Digital Format: The choice between shooting on film versus digital can impact costs. Digital formats are generally more affordable, while film can be more expensive due to the cost of film stock, processing, and additional technical requirements.

4. Location

• In-House Shoot: Shooting in a studio or on-location within your business premises can reduce costs, generally falling between INR 1,20,000 to INR 10,10,000.
• External Locations: Shooting at a rented location or a more exotic setting may cost between INR 1,50,000 to INR 10,00,000, especially if permits, travel, and accommodation are involved.

5. Directorial and Production Crew Fees

• Director: Experienced directors can charge between INR 15,000 to INR 50,000 or more per day, depending on their reputation and the complexity of the commercial.
• Crew: A full production crew (including camera operators, lighting, sound engineers, assistants, and more) typically adds INR 2,000 to INR 20,000 per day, depending on the scale of the shoot.

6. Post-Production (Editing, Visual Effects, Sound Design)

• Basic Editing: For basic editing (e.g., cutting, splicing, and simple transitions), the cost can range from INR 5,000 to INR 50,000+++.
• Advanced Post-Production: If you require advanced editing, color correction, motion graphics, or visual effects (VFX), the cost can increase significantly, ranging from INR 10,000 to INR 50,000 or more.
• Sound Design and Music: Hiring composers, sound designers, and paying for licensing music or custom soundtracks can cost INR 5,000 to INR 50,000, depending on the complexity of the audio requirements.

7. Other Additional Costs

• Special Effects (SFX): If your commercial includes significant special effects (e.g., CGI, animation), expect to pay anywhere from INR 5,000 to INR 100,000 or more.
• Music Licensing: If you use popular or copyrighted music, the cost of licensing can range from INR 1,000 to INR 50,000 depending on the track’s popularity and duration of use.
• Animation/Graphics: For animated or graphic-heavy ads, production costs can be much higher, ranging from INR 10,000 to INR 100,000+ depending on the complexity and quality of animation.

8. Overall Range

• Low-End Commercial: A simple, local commercial with minimal production values, using local talent, can be produced for as little as INR 1,50,000 to INR 10,50,000.
• Mid-Range Commercial: A higher-quality commercial with professional actors, moderate special effects, and a well-planned shoot might cost between INR 10,00,000 and INR 30,00,000.
• High-End Commercial: A professionally produced TV ad with well-known actors, high-end production values, special effects, and a longer shooting schedule can cost anywhere from INR 30,00,000 to INR 5,00,00,000 or more.

Summary of Estimated Costs:

• Simple Commercial: $5,000 – $15,000 +++
• Mid-Tier Commercial: $20,000 – $75,000 +++
• High-End Commercial: $100,000 – $500,000 +++
• Post-Production and Editing: $2,000 – $50,000 +++
• Music Licensing: $1,000 – $50,000 +++

Conclusion

The cost of producing a professional TV commercial can vary greatly depending on the scope, quality, and complexity of the ad. For most small-to-medium-sized businesses, a basic production could range from $5,000 to $30,000, while larger brands with higher production values and celebrity talent could spend $100,000 or more. It’s important to consider your business goals, target audience, and available budget when deciding on the production level for your TV ad.